PhD Course on “Entrepreneurship”
- Period
- 17 - 18 - 22 - 23 giugno 2015
Series to which this belongs
- 29° ciclo
- 29° ciclo
- 29° ciclo
- 30° ciclo
- 30° ciclo
- 30° ciclo
Description
17 June 2015: 14.00 – 18.00
• Entrepreneurship and innovation: „20% idea and 80% execution“
• From idea to market: Design Thinking and the „Business Model Canvas“
• Crowdsourcing and social media as a business development tool
• Exercise: Develop a business idea (part 1)
18 June 2015: 9.00 – 13.00
• Learn how to develop and priorize business concepts – not just ideas -
- Learn how to identify risks and navigate uncertainty
• „Prototype or die“
• Exercise: Continue developing your business idea (part 2)
22 June 2015: 14.00 – 18.00
• What is marketing and why?
• The art of storytelling
• The promotion plan:
o Web marketing 2.0,
o The unconventional marketing,
o The low budget marketing.
• Crowdsourcing and social media as a marketing tool
• Learn ho to communicate via Prezi
• Exercise: Continue developing your business idea (part 3)
23 June 2015: 14.00 – 18.00
• Start-up contests: How to navigate offers, events and work with incubators/accelerators
• The Clinton Global Case Challenge accelerator experience
• Exercise: Pitch your business idea (The winning team will win IXL’s newest publication “Healthovate, the best ideas that help live longer and better”)
Attachments
- Documents
-
BOM
(pdf, it, 281 KB, 24/06/15)
Business Plan
(zip, it, 249 KB, 24/06/15)
